JON
LAURENSON
LAURENSON
"I align trust and perception to define the brand that people believe in — so you can build real momentum."
— Jon Laurenson, Brand Strategy
30+ YEARS · BRAND, PRODUCT & COMMERCIAL DIRECTION
Experience that cuts through the noise.
30+ years working across brands, products and businesses gives me a clear view of what actually works — and what doesn't. I identify what's not working, what's being missed, and where the real opportunity is, then give clear direction to move forward.
More about Jon →
JON'S PHILOSOPHY
Trust creates clarity.
Clarity reveals opportunity.
Opportunity shapes strategy.
Strategy creates momentum.
Clarity reveals opportunity.
Opportunity shapes strategy.
Strategy creates momentum.
I help business founders and marketers make clear decisions that avoid wasting time and money.
Start now →
DEFINE YOUR POSITION OF TRUST
BUILD EVERYTHING ELSE FROM IT
BUILD EVERYTHING ELSE FROM IT
THE FRAMEWORK
The TRUST Framework™
T
Truth
Do you say what you actually stand for?
R
Relevance
Does it land with the right people?
U
Usefulness
Is the value immediately obvious?
S
Signal
What does your brand say without words?
T
Tone
Does the voice match the brand?
NOT EVERY OPPORTUNITY
IS THE RIGHT OPPORTUNITY.
IS THE RIGHT OPPORTUNITY.
Jon's Opportunity Vision™ is about recognising the authentic opportunity—the one that creates trust, commercial value and enduring momentum.
01 — UNDERSTAND
Brand Trust Check™
Everyone starts here. Using the TRUST Framework™, we define your Position of Trust™ — what's working, what's weak, what's confusing, what's missing, and what to do next.
$2,500
02 — SEE
Opportunity Vision™
Clarity reveals opportunity. We identify the commercial opportunities that create trust, value and lasting momentum — and rule out the ones that aren't worth your time.
From $7,500 · includes Brand Trust Check™
03 — MOVE
Momentum Method™
Turn clarity into action. Positioning, proposition, offer, website, visibility, pricing and margin — one business, one brand, one clear message.
From $10,000 · includes both stages above
See the full program →
Three stages, what's included, and what it costs.
OPPORTUNITY VISION™ — CONCEPT TO MARKET
ENTERPRISE | CORPORATE | NEW VENTURES
Bringing ideas to life — from concept to market reality. We build the brand and business together.
This is where I feel most at home. For more than 30 years I've founded businesses, developed products, built brands, navigated manufacturing, licensing, investment, tourism, partnerships and international markets.
When the opportunity is significant, I work alongside founders, leadership teams and investors to shape the opportunity from the very beginning.
When the opportunity is significant, I work alongside founders, leadership teams and investors to shape the opportunity from the very beginning.
SCOPE & INVESTMENT
Enterprise, corporate and new-venture engagements run deeper than the standard pathway, and are scoped and quoted by proposal.
FOR SMALL BUSINESS
Running a smaller business?
If you're a small business owner wearing every hat, you probably don't need a full commercial transformation. You need practical strategic guidance, a clear marketing direction and a plan you can actually implement. I've created a simpler pathway designed specifically for growing small businesses.
Explore the Small Business Pathway →
One-Off Conversation
Strategic Sounding Board
Not ready for the full method?
A 90-minute Strategic Advisory Session — a focused session to listen, understand and bring experienced guidance to the decisions that matter. $500.
"In one month we went from zero web-form quote requests to now getting over six per week. In one month! I didn't want to do another brand exercise, but our first session with Jon addressed that, and it was painless. Jon is a star."
SAM COCKLE — OWNER, DIAMOND LOCKSMITHS
"Absolutely blown away by the efficiency and quality of your work. You've brought to my attention business moves I didn't even know I needed to make. Your years of experience across so many different industries really shows."
ANNIE LILA SMITH — PHOTOGRAPHER / CREATIVE DIRECTOR
SIMON HASKELL — KNDCTR
"Jon is one of the strongest individuals in sales and marketing I know, always 100% behind the brand in all aspects."
ADAM BAILEY — INTERNATIONAL SPORTS MARKETER
"A master of brand strategy, business development and commercial creative direction — truly second to none."
BLAKE VANDERFIELD-KRAMER — FEELS BOTANICAL
"Jon unites brands and venues with passion, transparency and trust, excelling in commercial creative direction while implementing strategies that drive business development."
GEORGIA BENNETT — COPYWRITER
"I've always been in awe of Jon's ability to spot opportunity — one of the best-connected strategists in the game, with his finger firmly on the pulse of progressive culture."
DOUG LEES — CEO, SURFAID
"I have always been impressed by Jon's work ethic, strong concepts, ideas, and ability to get projects on the move."
"I've worked with brands across multiple touchpoints — connecting you to the culture and community that engages your audience."
Ready to build real momentum?
Tell me a little about where things are stuck so we can discover your next opportunity.
Get in touch →