Jon Laurenson lion mark
JON
LAURENSON
Jon Laurenson, paddling out

TRUST
CLARITY
STRATEGY
MOMENTUM

Define your position of trust. Build everything else from it.

Brand Strategy · Commercial Architecture · Marketing Direction
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"I align trust and perception to define the brand that people believe in — so you can build real momentum."
— Jon Laurenson, Brand Strategy
Jon Laurenson
30+ YEARS · BRAND, PRODUCT & COMMERCIAL DIRECTION

Experience that cuts through the noise.

30+ years working across brands, products and businesses gives me a clear view of what actually works — and what doesn't. I identify what's not working, what's being missed, and where the real opportunity is, then give clear direction to move forward.
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JON'S PHILOSOPHY
Trust creates clarity.
Clarity reveals opportunity.
Opportunity shapes strategy.
Strategy creates momentum.
I help business founders and marketers make clear decisions that avoid wasting time and money.
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DEFINE YOUR POSITION OF TRUST
BUILD EVERYTHING ELSE FROM IT
THE FRAMEWORK

The TRUST Framework™

T
Truth
Do you say what you actually stand for?
R
Relevance
Does it land with the right people?
U
Usefulness
Is the value immediately obvious?
S
Signal
What does your brand say without words?
T
Tone
Does the voice match the brand?
THE BRAND TRUST FOUNDATION™

Define the Position of Trust™. Build everything else from it.

Truth, Relevance and Usefulness define the brand, business, product or service. Signal and Tone determine how that value is communicated and demonstrated to people.

STAGE 1TruthWhat is true?
POSITION OF TRUST™
STAGE 1 · DEFINE THE FOUNDATION

TTruth

What is true?

What the business actually does, how it does it, and what it stands behind. Facts, not aspirations.

THE GOVERNING PRINCIPLE

Signal and Tone come from Truth, Relevance and Usefulness. They are never developed independently.

Build the voice before the foundation and you end up with polish and no position.

Start with a Brand Trust Foundation™
NOT EVERY OPPORTUNITY
IS THE RIGHT OPPORTUNITY.
Jon's Opportunity Vision™ is about recognising the authentic opportunity—the one that creates trust, commercial value and enduring momentum.
01 — TRUST

Brand Trust Foundation™

Everyone starts here. Using the TRUST Framework™, we define your Position of Trust™ — what's working, what's weak, what's confusing, what's missing, and what to do next.
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02 — OPPORTUNITY

Opportunity Vision™

Clarity reveals opportunity. We identify the commercial opportunities that create trust, value and lasting momentum — and rule out the ones that aren't worth your time.
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03 — MOMENTUM

Momentum Method™

Turn clarity into action. Positioning, proposition, offer, website, visibility, pricing and margin — one business, one brand, one clear message.
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See the full program →
Three stages, what's included, and what it costs.
OPPORTUNITY VISION™ — CONCEPT TO MARKET
ENTERPRISE  |  CORPORATE  |  NEW VENTURES
Bringing ideas to life — from concept to market reality. We build the brand and business together.
This is where I feel most at home. For more than 30 years I've founded businesses, developed products, built brands, navigated manufacturing, licensing, investment, tourism, partnerships and international markets.

When the opportunity is significant, I work alongside founders, leadership teams and investors to shape the opportunity from the very beginning.
SCOPE & INVESTMENT
Enterprise, corporate and new-venture engagements run deeper than the standard three stages, and are scoped and quoted by proposal.
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FOR SMALL BUSINESS

Running a smaller business?

If you're a small business owner wearing every hat, you probably don't need a full commercial transformation. You need practical strategic guidance, a clear marketing direction and a plan you can actually implement. I've created a simpler way of working designed specifically for growing small businesses.
Explore the Small Business Mentoring →
BOOK WITH JON

Start with a conversation.

Begin with the Brand Trust Foundation™, or book a Strategic Session on the decision in front of you.

Brand Trust Foundation™ → Strategic Sessions →

"In one month we went from zero web-form quote requests to now getting over six per week. In one month! I didn't want to do another brand exercise, but our first session with Jon addressed that, and it was painless. Jon is a star."

SAM COCKLE — OWNER, DIAMOND LOCKSMITHS

"Absolutely blown away by the efficiency and quality of your work. You've brought to my attention business moves I didn't even know I needed to make. Your years of experience across so many different industries really shows."

ANNIE LILA SMITH — PHOTOGRAPHER / CREATIVE DIRECTOR
"Jon is one of the strongest individuals in sales and marketing I know, always 100% behind the brand in all aspects."
SIMON HASKELL — KNDCTR
"A master of brand strategy, business development and commercial creative direction — truly second to none."
ADAM BAILEY — INTERNATIONAL SPORTS MARKETER
"Jon unites brands and venues with passion, transparency and trust, excelling in commercial creative direction while implementing strategies that drive business development."
BLAKE VANDERFIELD-KRAMER — FEELS BOTANICAL
"I've always been in awe of Jon's ability to spot opportunity — one of the best-connected strategists in the game, with his finger firmly on the pulse of progressive culture."
GEORGIA BENNETT — COPYWRITER
"I have always been impressed by Jon's work ethic, strong concepts, ideas, and ability to get projects on the move."
DOUG LEES — CEO, SURFAID
CASE STUDIES

Real work. Real results.

Diamond Locksmiths website
DIAMOND LOCKSMITHS
Rebuilding trust before rebuilding the website
Zero to six-plus quote requests a week — in one month.
 Annie Lila Smith website
ANNIE LILA SMITH
From Brand Trust Foundation to a website she's proud of
Three side-by-side ventures, now one compounding brand.
 Reset in 4 with John Gannon
RESET IN 4
From a program idea into a full training and health platform
Brand, programming, nutrition and community — plus a training user platform I built end to end for hundreds of users at any one time.
View all case studies →
"I've worked with brands across multiple touchpoints — connecting you to the culture and community that engages your audience."
Tourism Australia·Tourism WA·Queensland·Tourism NT·Surfing Australia·Billabong·Roxy·Santa Cruz·Rusty·Arnette·Thrills·Electric·Havaianas·Corona·Wrangler·Afends·Zoo York·Calvert Supply·Childe·Tell Your Friends You Love Them·Diamond Locksmiths·Annie Lila Smith·John Gannon Training

Ready to build real momentum?

Tell me a little about where things are stuck so we can discover your next opportunity.
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