Diamond Locksmiths — Secure. Reliable. Personal.
Rebuilding trust before rebuilding the website
01 — Brand Trust Check™02 — Website copy & rebuild03 — 30-video content series04 — 12-week social plan
Diamond Locksmiths had the service quality — 46 years securing Perth’s homes, families and businesses since 1980 — but no site that proved it. A Brand Trust Check™ against five pressure points (Truth, Relevance, Usefulness, Signal, Tone) surfaced three words doing the real work: Secure, Reliable, Personal. Those three words now drive the copy, 18 suburb pages, the full rebuild and a 30-video series — plus an ongoing 12-week social media plan built around a real-review "Review Bank" system.
"In one month we went from zero web-form quote requests to now getting over six per week. In one month! I didn’t want to do another brand exercise, but our first session with Jon addressed that, and it was painless. Jon is a star."Sam Cockle — Owner, Diamond Locksmiths
View live site: diamondlocksmiths.com.au →
Annie Lila Smith — Photographer / Creative Director
From Brand Trust Check to a website she’s proud of
01 — Brand Trust Check™02 — Website copy03 — Website design
Annie came in as a photographer and creative director with a strong body of work and no clear position of trust to market it from. We started where every engagement starts — a Brand Trust Check™ to define what she actually stands for — then built the new website copy and design directly from it, top to bottom.
"Absolutely blown away by the efficiency and quality of your work. You’ve brought to my attention business moves I didn’t even know I needed to make. Your years of experience across so many different industries really shows. You get it and you really know your stuff — a great combo."Annie Lila Smith — Photographer / Creative Director
View live site: annielilasmith.com →
Reset in 4 — Client, Consumer Product
From a four-week challenge to a full training and health platform
01 — Brand Trust Check™02 — Brand kit & content package03 — Platform & launch04 — 12-week social & email strategy05 — Pricing architecture
John Gannon had 22 years of elite coaching credibility and a genuine four-week program — but no brand, no site, no pricing, and no way for a stranger to go from curious to paying customer. We built the brand kit, the full content package, and a live, priced platform with working checkout — turning a coaching program into a comprehensive personal training and health platform. A 12-week social and email strategy now carries the same momentum past launch.
The Result
- A live, priced, checkout-ready training platform — three pricing tiers, working Stripe checkout
- A full content package — Four Pillars, 12 Daily Habits, Nutrition Guide, Breathwork Guide
- A 12-week social and email strategy carrying the launch into an ongoing rhythm
- A clear next step — Reset in 4 leads naturally into the Big 8 Challenge
View live site: johngannon-health-resetin4.com →
John Gannon Training — Client, Personal Brand
From scattered credibility to one brand home for every offer
01 — Brand Trust Check™02 — Identity & signage motif03 — One-site architecture04 — Opportunity Vision™ & biz dev05 — Corporate pricing architecture
John Gannon Training had elite-level credibility — 22 years coaching pro surfers, an NRL club, a Black Belt — and multiple genuine offers, but nothing tying them together into one brand home. We drew the identity directly from his real studio signage, then built one site holding private coaching, corporate programs, Reset in 4 and the Big 8 Challenge. Opportunity Vision™ then identified where the real new business sits — corporate and FIFO wellbeing budgets — and built the proposal decks and pricing architecture to go after it directly.
The Result
- A brand identity drawn from the real studio, not a template
- Reset in 4 and the Big 8 Challenge now linked as one connected path
- Opportunity Vision™ identifying real corporate business development targets
- Proposal decks and a corporate pricing architecture built to target them
- A public corporate overview, without exposing confidential pricing
View live site: johngannontraining.com →