Creative Direction & Production
Telling the story is part of building the trust.
Before strategy is a slide deck, it's a story people feel — and for more than 25 years I've produced that story myself.
Featured Work
Selected films and campaigns — coming soon
Including a Tourism Australia short film from the Summersite years and a recent production I shot on location in Cape Town.
2010–2014
Summersite
Summersite was the travel and lifestyle publishing company I founded, and it became Queensland Tourism's number one travel blog in 2012. We produced the Islands of OZ coffee table book and branded content across film, photography and editorial for Tourism Australia, Tourism Western Australia, Tourism Queensland, the WSL, Billabong, Quiksilver, Volcom, Seafolly and Havaianas.
It was proof that the same instinct I use to build brands can also build audiences — and that my strategic thinking and creative production have always sat side by side.
On Projects Today
- Concept & Direction
- Shaping the idea, the narrative and the look before a single frame is shot.
- Production Network
- A trusted global network of directors, photographers and editors I've built over 25+ years.
- Brand-First Storytelling
- Every piece of content built from the same Position of Trust as the strategy behind it.
- From Idea to Asset
- I stay hands-on from brief through to a finished film, campaign or shoot.
- Talent Sourcing & Acquisition
- Access to exceptional talent through my global network, and an instinct for who truly fits the campaign.