Work with me - Jon Laurenson

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“Most businesses are trying to grow before they’re ready. I fix the foundations first—then we build momentum that lasts properly. I take businesses through a clear process—first we fix trust, then we fix the offer, then we implement growth to momentum, and then I stay on to guide the growth.”

Consulting for founders and operators who are ready to build with clarity, conviction, and commercial momentum.

Most consultants will tell you what they’ve read. Jon Laurenson will tell you what he’s lived. Thirty years building, selling, and reshaping brands across eyewear, tourism, media, hospitality, surf, and lifestyle — that’s not a background. That’s a pattern recognition engine. If your brand has stalled, drifted, or scaled faster than your thinking, this is where you get it back on track.

I’m Jon Laurenson—a brand, commercial, and growth strategist with over 25 years of experience working across businesses, products, and markets.

I’ve seen what works.
And more importantly, I’ve seen what doesn’t.

My role isn’t to add complexity.
It’s to identify what’s not working, what’s being missed, and where the real opportunity is—then give you clear direction to move forward.

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How I Think 

Most people try to fix growth first.
That’s usually the wrong place to start.
Before a business can grow properly, it needs to be aligned:
• How it’s perceived (Trust)
• What it sells (Offer)
• How it makes money (Commercial performance)
• How it goes to market (Growth)

When those things align, the business moves.

How I Work

I take businesses through a clear, proven process:

Trust → Offer → Growth → Guidance

• First, we identify how your brand is actually perceived
• Then we fix your offer so it’s commercially sound
• Then we build a focused strategy for growth
• Then I stay involved to help guide decisions as you scale

This ensures your business isn’t just active—but aligned, effective, and profitable.

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Everything I do is built around TRUST to MOMENTUM:

The Momentum Method
A business builds momentum when trust, offer, growth, and guidance are working together—not against each other. 

Brand Trust Check - One focused engagement. Lasting clarity.

This is where it starts. A deep-dive session — typically three - four hours — that diagnoses exactly where trust is breaking down in your brand, what it’s costing you commercially, and what to fix first. You leave with a written debrief, a clear priority framework, and no ambiguity about what needs to happen next. Suited to founders who know something isn’t working but can’t see it clearly from the inside. Also the natural starting point before any deeper engagement.

What’s included: 

• Pre-session brand review 
• 3–4 hour intensive session 
• Written debrief with prioritised actions 
• 30 days email access for follow-up questions

Investment: $2,500

→ Book a discovery call

This is the relationship that builds real momentum.

A monthly retainer engagement where Jon works alongside you as a strategic partner — applying The Momentum MethodTM across your trust, offer, growth, and guidance pillars in real time. Not a monthly check-in. An active, ongoing strategic presence that moves with your business as it moves.

Scope is defined at the outset and reviewed monthly. Pricing reflects the complexity and size of the engagement.

Suited to founders who are past the diagnostic stage and ready to execute with consistent strategic support.

What’s included: 

• Weekly or bi weekly strategy sessions (frequency scoped per engagement) 
• Framework application across all four Momentum pillars 
• Positioning, messaging, and offer review 
• Priority access between sessions 
• Monthly progress and direction review

Investment: $4,000–$12000/month over 3–12 months

→ Apply for a 30 minute discovery call

For founders that want the full transformation and strategic partner.

A defined project engagement covering brand trust audit, full framework application, positioning and messaging architecture, offer clarity, and go-to-market direction. Scoped individually based on the size, complexity, and ambition of the business.

This is the engagement for founders who are serious about building something that lasts — and who want someone with real experience and operator skin in the game alongside them.

Investment: From $15,000 per month — scoped on application

→ Apply for a discovery call

Visit my online store to purchase my marketing mentor guides, eyewear pieces and other personal favourite products. I also offer custom orders and design on eyewear. 

If you have any questions or would like to collaborate on a project, feel free to contact me via email j.laurenson@icloud.com or social media and whats app +61407794464. I am always open to new ideas, opportunities and collaborations.

© Jon Laurenson. jonlaurenson.com